Scope of work while Copy Manager at e-comm retailer, Oriental Trading Company:

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• Wrote SEO-rich product descriptions, long-form articles & video scripts

• Managed content for print catalogs including education, wedding, birthday & holiday segments

• Wrote B2B in-store signage and catalog copy

• Led creative refresh of brand voice for test catalogs

• Collaborated with Photo Studio to concept, shoot & provide creative direction

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