Krystel Schley, LLC - Freelance Copywriting & Branding

(Oceanside, CA)

Feb. ’21-Current

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• Partner with local and national clients to develop on-brand copy

• Projects include social media, website copy, marketing emails and blogs, voice & tone guidelines, bios, product naming and packaging, paid ads

• Reported on email and push notification metrics

• Industries include: Beauty, food and beverage, web design, luxury real estate, land development, non-profit, health and wellness

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Tradesy – Luxury Fashion Resale Online Marketplace (Santa Monica, CA)

Brand Manager, Jan. ‘20 - Feb. ’21 (Remote)

Copy Manager, Jan. ’18 - Jan. ’20

Senior Copywriter, Oct. ’16 - Dec. ’17

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• Managed brand voice and creative for all internal and external initiatives including marketing emails and subject lines, videoUI copy, paid media, SEO content, monthly newsletters, company announcements

• Developed first-ever company-wide copy style guide to maintain messaging consistency across all departments

• Created new copy workflow process and prioritize tasks in fast-paced startup environment

• Partnered with Design, Merchandising, Tech, Marketing, and Executives Teams daily to deliver high-quality, on-brand messaging

• Partnered with stakeholders to concept and plan editorial calendar

• Reported on email and push notification metrics

• Analyzed copy performance through data tracking; develop strategic AB testing plans

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Oriental Trading Company – Direct Online Marketer (Omaha, NE)

Copy Supervisor, Mar. ’16 – Oct. ’16

Senior Copywriter, ’14-’16

Copywriter, ’13-’14

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• Managed and guided Copy Team on brand voice and copy standards

• Established new brand voice during company rebrand; ensured copy met all legal requirements

• Developed content for various customer touch points including web, print, email, video, social, blogs, retail signage, and direct mail; created new product names; B2B and B2C messaging

• Successfully partnered with a large cross-functional team including Content, SEO, and Legal Depts. 

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Ebates.com - The Leader in Online Cash Back Shopping

​Freelance Copywriter, Feb. '14 - June '17

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• Wrote SEO-rich merchant descriptions for top online retailers

• Composed copy for merchants in various fields including fashion, travel & technology

• Conducted online research to ensure accuracy

• Maintained a fun, clever copy tone

• Edited existing copy to fit brand standards

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SpottedFox.com - Daily Deal Marketer

Freelance Copywriter, June '11 - Aug. '14

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• Wrote persuasive, direct-to-inbox deals focused on businesses, services & experiences

• Thoroughly researched companies and top selling points

• Developed new perspectives on similar services - no two deals are the same

• Managed tight deadlines and shifting priorities with ease

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Infinity Marketing - Full-Service Advertising Agency (Greenville, SC)

Marketing Coordinator, Jan. '12 - July '13

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• Wrote copy for TV & radio spots, billboards, digital, marketing collateral

• Worked closely with in-house graphic designers to develop effective material

• Maintained clients' brand standards and copy voice

• Proofed outgoing material & coordinated production of outgoing direct marketing pieces

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PGC - Full-Service Advertising Agency (Austin, TX)

Copywriter, Oct. '07 - Oct. '08

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• Crafted print and website copy for restaurant and engineering companies

• Developed advertising campaigns 

• Wrote press releases

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