Here's a sample of the work I did while I was Brand Manager and Copywriter at Tradesy, an online luxury fashion resale marketplace.
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Concepted and wrote marketing emails, engaging subject lines, creative briefs, and push notifications
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Created a distinct brand voice and style guidelines
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Provided creative brand direction and messaging feedback
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Wrote evergreen brand ads, social captions, and sourced on-brand imagery
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Copy for new features, transactional emails, UI/UX, and podcast ads
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Art Direction: Brittany Theophilus / Graphic Design: Cheryl AbuMoussa / Product Design: Lauren Sian / Merch: Meghan Downs
VIDEO
EMAIL MARKETING
subject lines + push NOTIFICATIONS
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Significantly grew engagement by testing and infusing brand voice to create engaging subject lines
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Open rates vary from 20-55% by segment (a lift from an average of about 10-15% when I started)
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Developed creative AB testing plans to optimize messaging and drive opens
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Implemented conversational tone to drive push notification engagement and conversion
CREATIVE BRIEF
SociaL MEDIA
Click image to download PDF
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Rebranded Instagram to be a mood board with fun, clever content
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Partnered with Art Director to source on-brand imagery and content creators
PAID ads
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Concepted and wrote multiple marketing ads every month across social stories, FB/IG, Gmail, and Google
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Partnered with Marketing team to develop cohesive creative assets from messaging to imagery to merchandise
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Tested and iterated on messaging based on performance
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Developed new ad strategies and brand voice guidelines in response to COVID-19
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B2B
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Managed written content for Tradesy's Pro Seller Program including a landing page, newsletters, and new policy communications
Lead capture
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Wrote numerous lead capture modals for both evergreen and one-off promo needs
